INTRODUCTION

India has earned its name for being distinct and the largest democracy of the world. Where Elections play a major role and are considered as the most important and integral part of Indian politics. Politics has been considered as the art and practice of dealing with political power from the ancient times and to legitimize such power the process of election was introduced since then election has been considered, as most integral pillar of Politics.

Every election in India, the contests are fierce and fought. With the advent of social media, the new communication technologies, modern analysis techniques and issues concerning voters, scenario of electoral preference has been changing in a drastic way. A new generation of voters with different outlook needs to be reached out. Political mobilization has acquired a new dimension. In this modern Era, winning an election presents new complexities and requires a different strategy to win. That is where our role begins.